Built on the idea that “in an accident you can die — or lose your life,” this campaign for for Spain’s national road-safety authority (the Dirección General de Tráfico) reveals the devastating consequences of reckless driving. But instead of focusing on the victim, it shifts the perspective to the person responsible for the accident — showing how the weight of that moment follows them everywhere, for the rest of their life.
Built on the idea that “in an accident you can die — or lose your life,” this campaign for for Spain’s national road-safety authority (the Dirección General de Tráfico) reveals the devastating consequences of reckless driving. But instead of focusing on the victim, it shifts the perspective to the person responsible for the accident — showing how the weight of that moment follows them everywhere, for the rest of their life.
Built on the idea that “in an accident you can die — or lose your life,” this campaign for for Spain’s national road-safety authority (the Dirección General de Tráfico) reveals the devastating consequences of reckless driving. But instead of focusing on the victim, it shifts the perspective to the person responsible for the accident — showing how the weight of that moment follows them everywhere, for the rest of their life.
Built on the idea that “in an accident you can die — or lose your life,” this campaign for for Spain’s national road-safety authority (the Dirección General de Tráfico) reveals the devastating consequences of reckless driving. But instead of focusing on the victim, it shifts the perspective to the person responsible for the accident — showing how the weight of that moment follows them everywhere, for the rest of their life.